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WYKIDD
SONG CULTURAL INFLUENCER . CREATIVE DIRECTOR . DESIGNER . EDUCATOR .

wykidds
Dec 17, 20242 min read
The Real Cost Of Cheap Clothes
I often ask my friends, especially my girlfriends, where they shop for clothes. You can call it a job hazard; I call it my "shop...
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wykidds
Nov 29, 20241 min read
Organic or Non-Organic Cotton: A Closer Look
Every so often, I am asked the question of whether organic cotton is truly superior to conventional cotton. The short answer is yes. But...
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wykidds
Nov 19, 20242 min read
Fashion Has To Look To The Past To Have A Sustainable Future.
The future of fashion is rooted in the art of tradition. This design, from my WYKIDD menswear (circa2011), an intricate hand-embroidery...
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wykidds
Nov 12, 20243 min read
Why Singapore’s Efficiency in Waste Management is Fueling Public Apathy Towards Sustainability
RUBBISH. I might be repulsed at the sight of how brazen Singaporeans dump their stuff willy nilly, but I can be rest assured, it would...
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wykidds
Oct 21, 20241 min read
Unknowingly I started a sustainable collection back in 1993.
In 1993, I co-founded RAW with Ann Kelly, a label that came before SONG+KELLY. The concept behind RAW was to create a collection of easy,...
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