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WYKIDD
SONG CULTURAL INFLUENCER . CREATIVE DIRECTOR . DESIGNER . EDUCATOR .


Fashion has been relegated to a sqaure frame in social media that last as long as the moment it takes to scroll to the next post.
Finally.. got my copy of ANTI-FASHION MANIFESTO by Lidewij Edelkoort. I’ve been in fashion longer than I’d like to admit, and I’ve always looked at my craft and industry with so much reverence and passion. But sadly, fashion as a creative profession has diminished consistently over the years. The context of quantity and visibility has overwhelmed what fashion once was. It used to be a dynamic form of self-expression and cultural reflection, a discipline that held a mirror to
wykidds
Jun 62 min read


The Real Cost Of Cheap Clothes
I often ask my friends, especially my girlfriends, where they shop for clothes. You can call it a job hazard; I call it my "shop...
wykidds
Dec 17, 20242 min read


Organic or Non-Organic Cotton: A Closer Look
Every so often, I am asked the question of whether organic cotton is truly superior to conventional cotton. The short answer is yes. But...
wykidds
Nov 29, 20241 min read


Fashion Has To Look To The Past To Have A Sustainable Future.
The future of fashion is rooted in the art of tradition. This design, from my WYKIDD menswear (circa2011), an intricate hand-embroidery...
wykidds
Nov 19, 20242 min read


Why Singapore’s Efficiency in Waste Management is Fueling Public Apathy Towards Sustainability
RUBBISH. I might be repulsed at the sight of how brazen Singaporeans dump their stuff willy nilly, but I can be rest assured, it would...
wykidds
Nov 12, 20243 min read


Unknowingly I started a sustainable collection back in 1993.
In 1993, I co-founded RAW with Ann Kelly, a label that came before SONG+KELLY. The concept behind RAW was to create a collection of easy,...
wykidds
Oct 21, 20241 min read
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