Creative Director and Designer of Song + Kelly21 Womenswear (Part of the CLUB21 Global Fashion and Lifestyle purveyor). A brand I co-founded with Ann Kelly in 1994, selling to international stores such as Selfridges, Barneys and Neiman Marcus. In 2000, we sold the brand to CLUB21. 

- Embarked on the joint venture with CLUB21 and created Song+Kelly21

- Responsible for the creative directions, designing, productions, and sourcing

- Responsible for budget and costing

- Sales performance

- Campaign direction and art direction

- Opened Song+Kelly 21 boutiques in Forum The Shopping Mall (flagship store), Isetan Orchard, Paragon Bangkok, and Parkson KLCC Kuala Lumpur.