WYKIDD
SONG CULTURAL INFLUENCER . CREATIVE DIRECTOR . DESIGNER . EDUCATOR .

SUMMARY
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Creative Direction & Brand Management: Extensive experience in launching and leading fashion brands such as AKINN and SONG+KELLY and ANAGRAM International/HK, focusing on brand development, design direction, and ensuring a cohesive brand identity.
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Strategic Business Development: Proven track record of managing and optimizing all aspects of fashion businesses, including pricing strategies and marketing campaigns.
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Product Design & Development: Skilled in leading design teams and overseeing product design from concept to production, womenswear, menswear and accessories.
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Retail Engagement & Client Experience: Strong background in enhancing the customer experience through tailored retail strategies, sales training, and delivering engaging product knowledge to sales teams across different markets.
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Diverse Design Expertise: Expertise in designing a wide array of products, including high-end fashion, corporate branding, hotel interiors, fine jewelry, and custom outfits for high-profile events like APEC and ASEAN summits.
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Leadership & Education: WSQ / ACTA Certified in Learning and Performance. Demonstrated ability to lead and train teams, as well as foster innovation and learning as Head of School of Fashion + Design. Experience in developing curriculum focused on fashion entrepreneurship and business management for aspiring designers.